As the start to the new academic year takes place, we are tasked to create a multi-part campaign to prepare, welcome, and excite the incoming class. The life cycle of this campaign encompasses design for FAST, Pre-Orientation, Move-In Day, and Orientation Week. All developed to prepare our new student to achieve their bigger goals!
Orientation ~
Orientation ~
FIRST-YEAR ADVISEMENT SUMMER TRANSITION Program (FAST)
FAST is the first welcome into the Duquesne University Community. During this time students can get all the information they need before their arrival on campus in August. This portion of the campaign entails a booklet to guide the our students and families through the process and digital graphics, print handouts, and some fun extras that accompany the event.
Pre-Orientation
Pre-Orientation is a early Orientation that is offered through the Duquesne Diversity and Inclusion department. During this time it gives student that may want or need extra time to adjust to their new community an opportunity to movie in early. This portion of our campaign we develop multiple postcards and an Instagram take over with the directors.
Move-In Day and Orientation Week
The materials developed for this week span from print material, merch designs, and GIFs. All of this to help guide our students in this exciting new time in their lives!