Duquesne University TikTok
〰️
Duquesne University TikTok 〰️
Quick by nature, TikTok is a platform that can showcase a brand’s personality. The Duquesne University TikTok showcases Campus Events, Student Life, beautiful Campus, and more. Through researching sounds and trends, I developed a variety of videos for current, former, and prospective students to get a taste of campus life.
Homecoming and Family Weekend
The Homecoming and Family Weekend content was very successful. Due to these videos, we gained many unique viewers, Followers, and Retention Rates. Each metric had shown positive growth.
Tiny Mic
Gen Z tends to look for information amongst resources like TikTok over traditional methods such as University Websites or flyers. They pride themselves in authenticity and honesty.
Our solution is using Tiny Mic videos to provide prospective students with an honest and quick peek into what our current students think about campus life.