CRI is a company that works to empower people with disabilities to become fully integrated into society. After several years of service, they desired a re-brand. During this project, a team developed a new bright, vibrant, and active design to enhance the new company message. We desire to create a sense of motion with the lines going through the logo, while also upholding a sense of strength with the san serif font. Further, into the project, I was tasked to develop gear for the company to use day-to-day and for their special 30th Anniversary event.